Maylo won the Crystal Apple Award with its commercial film and proved its greatness once again. (22nd June 2009)
Starting out with the motto “Maylo the Great”, the most specific feature of Maylo is its size which is twice as much of the similar products. Because, one roll of Maylo toilet paper and paper towel is equal to two standard rolls.
Maylo’s advertising campaign exactly emphasized on this feature. The campaign prepared by Güzel Sanatlar Saatchi&Saatchi consists of three commercial films as two of them related to toilet paper and one of them to paper towel. In the commercial films which were fictionalized on jokes based on Maylo’s size being twice as much of the standard papers. The first film shows a kid being sent to a grocery store with a toilet paper attached to his back and in the following film both of the children are mummified together with a Maylo toilet paper. And the last film shows a shot put world record distance being measured with a Maylo toilet paper.
The commercial film which the kid was sent to the grocery store received the Crystal Apple Award in Home Care and Cleaning Products TV Film category. Thus, Maylo that has stood out amongst the powerful brands in a very well-established market in a short period of time achieved a great success both in marketing and communication fields. The copywriter of the award-winning commercial film was Emrah Akay, the art director was Kerem Altuntaş. The film was directed by Ömer Faruk Sorak.
Our Certificates of Achievement
In the 90s, Marmara Group of Companies became Turkey's largest integrated cotton yarn and dyeing facility and since the day of its foundation, it has been continuing on investing. Marmara Group of Companies, with the aim of carrying its leadership from domestic to overseas markets in respective fields, has represented Turkey for years on cotton and textile stock exchanges in the United States of America, United Kingdom and Brazil and through chambers and business development councils world-wide. Due to its intensive and stable export in the field of textile, it has been awarded many times in the 90s and 2000s by Textile Exporters’ Associations in Istanbul and Turkey.