Marmara Şirketler Grubu Marmara Şirketler Grubu GEÇMİŞTEN GELEN KÖKLÜ TECRÜBEMİZİ KURUMSAL DEĞERLERİMİZLE BİRLİKTE GELECEĞE AKTARIYORUZ...

December 2014Great support from Lila Kagit to the ‘forest-friendly’ project

Lila Kagit, which became operational in 2008 with the production of tissue papers in world standards, entered a new period in the industry with its innovative and assertive product brand Sofia. Lila Kagit is a supporter of a new venture that will contribute to Turkish industry while creating opportunities to protect forests from which the raw material of the paper industry, cellulose is derived. Lila Kagit as a sponsor of ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş), has launched Turkey's first sustainably managed industrial forest plantation project which is comply with the tissue paper industry. Thus Lila Kagit has taken an important step forward, in social responsibility aspect.

Our goal is to plant 700 thousand trees by 2023
Lila Kagit performed a press meeting with ENAT to explain the forest-friendly project and also introduced the advertising campaign of ‘"Sofia does not destroy forests" that draws attention to the importance of forests during the press meeting. The founding chairman of TEMA and ENAT Ali Nihat Gökyiğit, Industrial Forest Cultivation Specialist and Dean of Isik University Dr. Melih Boydak attended the meeting hosted by Alp Öğücü. Beginning by thanking all parties of the project at the meeting Alp Öğücü, the General Manager of Lila Kagit, stated that the project excited him due to its contribution to the sector, the Turkish economy and our social responsibility. Regarding on that, Öğücü mentioned that “The initial harvest is expected to be gathered after 20 year. While increasing the number of trees planted each year; we aim to plant 700 thousand trees at an area that will be equal to the size of 600 football fields in 2023 (3.5 million square meters). Along with this goal, we will have planted a forest whose size will be in correlation with Lila Kagit sales rate.”
"Sofia does not destroy forests"
Öğücü, drawing attention to the fact that the companies which involved in the foundation of ENAT, are the prominent representatives of respective fields, while mentioning Lila Kagit being the first company taking a part in such a project within the cleaning papers industry. Öğücü expressed that the starting point in supporting the project was the new campaign of Lila Kagit’s premium brand Sofia; "We have offered the first and only 4-ply paper towel in the Turkish market with our brand Sofia at the end of 2012. In this regard, within the ‘Sofia does not destroy forests’ theme campaign; we stress the fact that with peace of mind, we manage to produce 4-ply paper towel without destroying the natural forests.”
Ali Nihat Gökyiğit the founding chairman of TEMA and ENAT, touched upon the significance of industrial forest cultivation that’s launched in 2005 for Turkey. These initiatives play an indispensable role in by reducing the stress on cutting and thus providing better protection for the natural forests, he said, adding that the company's goal is to supply ever-growing need for raw materials domestically. This way, we aim to reduce the dependence on foreign markets and to prevent both erosion and carbon dissemination in the air, aside from contributing to rural development by creating new employment opportunities, he stated. 

Dr. Melih Boydak, specialized in Industrial Forest Cultivation and Dean of Işık University, provides consultancy service to Lila Kagit on this project. At the meeting, he explained the current situation of the industrial forests in Turkey and shared details that mattered to the Turkish forestry industry.  “Turkish pulp, paper and board industry consists of US$19 billion whereas the export is around US$5 billion. Raw material import in forest products is above US$ 3 billion. Considering the fact that the imported products such as chemicals used for production, machine equipments, packaging materials and so forth are used, the sector has a current deficit”, he said.
Boydak continued his speech; “Industrial forestry region in the world is equivalent to 5% of the total forests. Despite this, 35% of the wood needs are supplied from those. This figure is rising each and every day. For this reason, now, there is no loss of any natural forest in developing countries because they had realized the importance and thus invested in industrial forestry many years ago. In our country, there have been several initiatives on industrial forestry. Among the private initiatives, both the biggest attempt on raw materials for paper industry and the biggest investment was made by ENAT. We believe that the private sector will undertake the biggest role in accomplishing the success of Turkey in industrial forestry. We would like to thank ENAT and Lila Kagit for their support to Turkish industry; we invite the private sector players to take on responsibility with this project", he said and gave important messages to the industry.

Lila Kagit, in addition to its sponsorship activities, is preparing to implement planting and reforestation projects in collaboration with TEMA. For the initial step of the TEMA collaboration project, a forest in Kepsut, Balıkesir will be planted as a nursery with 5,000 tree seedlings and be named as "Sofia Memorial Forest" on behalf of the employees and partners of the company. The company is aiming to expand Memorial Forest more in the upcoming years.
About Lila Kagit
For the purpose of meeting a rapidly developing Turkey’s needs in tissue paper market, Marmara Group of Companies established Lila Kagit with a hundred percent Turkish capital, which became operational in November 2007 with the vision of “producing cleaning papers with high quality at world standards".
Lila Kagit, established in an area of 100.000m2 in total, has reached a capacity of 150,000 ton in paper manufacturing by means of its new investment completed in January 2012 and has become the biggest cleaning paper manufacturing facility within a single campus not only in Turkey but also in Eastern Europe, Middle East, Caucasus and African regions. Lila Kagit which is the leader of jumbo roll paper and semi-final product sales in Turkey and in the nearby geography, exports to more than 45 countries throughout the world. Having export more than US$100 million, Lila Kagit gains a place in the top 10 among the members of Istanbul Exporters’ Associations in paper, cardboard, packaging, stationery sectors since the day of its foundation.
About ENAT (Endüstriyel Ağaç Tarımı San. ve Tic. A.Ş.)
ENAT, within the framework of "facility and development project of industrial forest plantations", was the first company founded to realize industrial afforestations in our country. The company was founded in 2005 by 26 founding partners under the leadership of Ali Nihat Gökyiğit.
What is Afforestation for Industrial Use?
Within the degraded forest lands with fertile soil or in other forest lands separated by agricultural fields, growing trees that can be harvested soon like agricultural plants is afforestation for industrial use. Depending on the type and intended tree diameters, cutting of trees generally varies between 9-30 years of age. If it is intended to grow thinner diameter trees, cutting can be done between 1-5 years of age. For industrial use purposes, reforestation begins after the cutting. 
In Turkey, the widest industrial afforestations are carried out by the General Directorate of Forestry with the coniferous trees (pines). Unlike those, the leaved trees such as poplar tree and eucalyptus plantations are done by peasants and other private enterprises.
Within Turkey, ENAT A.Ş is a private enterprise that has the biggest investment for afforestation and reforestation with the coniferous trees intended for industrial use.
To the extent we support the forest industry organizations with raw materials derived from wood;

  • Stress on the natural forests of cutting can be reduced.
  • Soil conservation of natural forests regulates the water regime and enables aesthetic functions.
  • The current account deficit and currency loss can be prevented.
  • Contribution to rural development can be provided.

In a nutshell, afforestation for industrial uses is the insurance of natural forests.


December 2014‘Mastership’ Call from Lila Paper at Tissue World İstanbul

The Founder and Chairman of Lila Paper Orhan Öğücü addressed human resources problems in the paper sector within the MENA region during the speech he made on the second day of Tissue World İstanbul 2014 Conference.

Tissue World İstanbul 2014 that has been organized in Turkey for the first time in between 25-26 September at WOW Convention Center by UBM gathered the most important experts and professionals of the cleaning paper sector.  

The Founder and Chairman of Lila Paper Orhan Öğücü made a speech under the title of ‘Human resources problem in the paper sector within the MENA region’ on the second day of the conference which the sector professionals have showed great interest.

“Intellectual capital is the most critical asset of an organization”
Öğücü mentioned that paper production and consumption in MENA Region is growing rapidly and that the employees should be trained in the same manner and opportunities should be created to raise masters/professionals. Öğücü said “No doubt that human capital (intellectual capital) is the most critical asset of an organization in the global and free world which capital and machine credits is reachable through great opportunities”. Öğücü pointed out the importance of intellectual capital for the paper sector and made an offer to prepare a program in order to raise ‘masters’ for the sector. Öğücü said “We can create a win-win situation for both the young and potential employees and also for the paper producing and recycling companies and the machine and material suppliers within the sector by establishing an ideal training center within our sector”.

Orhan Öğücü also mentioned about the interview he made with Nadir Güllü who is one of the best examples of ‘Mastership’ concept. Baklava has been served to the guests after Öğücü’s presentation and this has strengthened the memorability of the speech.
Kerim Bertrand, General Manager of UBM made a statement about the conference telling that; “Our country is considered as one of the most rapidly-developing cleaning paper manufacturers in the world. Tissue World İstanbul 2014 Conference is the launching event of the Tissue World İstanbul Fair and Conference that will be organized in 2016. It is expected that Turkey which has an important place in the world cleaning paper sector will race to the top in the near future. For this reason, all kinds of events to be organized for this purpose should be supported by all the companies within the sector and by the public institutions, relevant associations and all the parties. The advantage brought by the strategic location of Turkey is a proof of the accessibility of this goal.
He told that “We are so glad Lila Paper which is one of the important representatives of the sector has attended the conference and has remarked the human resources problem within the sector”.


December 2012Full Support from Marmara Group of Companies to Kızılay!

Full support from Marmara Group of Companies which is a long-established company in Turkey carrying on business in Fast Consumption, Textile and Energy sectors to Kızılay!
Marmara Group of Companies that frequently takes part in social responsibility projects with its young and dynamic employees gave support to Kızılay together with its personnel working at the company’s campus (located in an area more than 100.000 m2).
The employees of Marmara Group of Companies donated 28 units of blood within the scope of the Blood Donation Campaign organized in the Factory on Thursday, 29th of November. A great number of White and Blue Collar employees volunteered to donate blood and this showed that the Human Resources Department have organized a very correct social responsibility project which have pleased the whole company.


August 2012250 Years of Textile Giant Marmara Group of Companies Have Entered Into the Paper Sector 

Marmara Group of Companies that carries on business in the Textile Sector for more than 250 years has entered into the cleaning papers sector with “Lila Paper” brand. Orhan Öğücü, the President of the Board of Directors of Lila Paper told that the company was established with an investment of 100 million Dollars (60 % of it is equity capital) and that they are aiming a turnover of 150 million USD in 2009 and 250 million USD in 2014 and indicated that they are expecting a turnover of over 100 million USD this year. The export target of Lila Paper which has started production with its product range composed of toilet paper, paper towel, napkin and paper tissue gathered under the brands Nua, Sofia, Maylo and Berrak is 10 million USD. The company is currently exporting to Greece, Ukraine, Romania, Iceland, Holland and Bulgaria.

In the publicity meeting of Lila Paper held yesterday During the publicity meeting yesterday, Orhan Öğücü told that Çorlu Factory, established on an area of 100.000m2 that was fully in 18 months, employs 500 people. Öğücü told that Çorlu Factory is one of the three “biggest” and new investments in Trakya region and said “Our Factory is the second biggest paper production facility in Turkey with its 70.000 ton paper production capacity annually. More than 100 Turkish engineers have worked during the construction and establishment process of our factory and we will use 50 % of the factory’s capacity for export”.

A market of 700 Million New Turkish Lira

Öğücü indicated that the cleaning papers sector in Turkey is approximately 700 million New Turkish Lira as of 2007 and toilet papers consititute the biggest part of the market with a share of 48 %. Öğücü told that the market is achieving a growth of over 10 % every passing year and continued: “Respectively; napkins have a share of 24 %, towels have a share of 22 %, tissue papers have a share of 5% and facial tissues have a share of 1% in the market of totally 700 million New Turkish Lira. 10 % of growth has been achieved in the market in the first 7 months in 2008.”

Öğücü answered the questions of the journalists related why the investment has been made in Trakya Region as “We took this decision considering the factors such as logistics opportunities, climatic conditions, human resources and its closeness to energy resources”.


August 2012Sofia Says the Last Word…

Lila Paper has presented Sofia, Maylo and Berrak brands to the market in 2008 and made its Market Share reach up to the level of 15 % with the mentioned brands and also its private-branded products. In August 2012, by re-launching of Sofia which is Lila Paper’s upper segment brand, Lila Paper brought innovation to the Cleaning Paper Sector and has started a new era.

‘SOFIA DIVIDED PAPER TOWELS INTO TWO CATEGORIES AS KITCHEN TOWEL AND BATH TOWEL!’

Turkey’s first 4 Ply- Absorbent, pure white and odor-free Kitchen Towel with its pattern that absorbs the water completely with lock-technology. An essential product for many different kitchen-related works such as getting up the steam of rice, making the fried food absorb oil, draining the fruits and wiping the fruit juices poured out.

As for baths; the remarkable features of Sofia Bath towel are its decorative design, absorbing capacity, fabric towel comfort and its pleasant odor. Sofia bath towel broke a new ground once again to show how important you are for us and for you to show your care for your loved ones.

Sofia Says The Last Word, because:

IT MAKES YOUR LIFE PRACTICAL BY OFFERING YOU DIFFERENT PRODUCT OPTIONS ACCORDING TO THE DIFFERENT USAGE AREAS OF YOUR HOUSE, SO YOU CAN ALLOCATE MORE TIME FOR YOUR LOVED ONES.

IT MAKES WHAT HAS NOT BEEN DONE YET, OFFERS OPTIONS FOR THE FIRST TIME; IT IS INNOVATIVE AND WILL CONTINUE TO OFFER INNOVATIONS. 4-PLY PAPER TOWEL, FLOWER FRAGRANCE, NATURAL SOAP ODOR, LIGHT-BLUE PATTERNED 40*40 DAILY-USE NAPKINS HAVING A FEATHER TOUCH, 40*40 WHITE INVITATION NAPKINS FOR INVITATION TABLES AND ELEGANT, CHIC SOFIA GUEST NAPKINS FOR YOUR GUESTS are some of them.

Sofia Natural- Soap Scented Toilet Paper;

Researches have showed that consumers prefer to use sweet scented, light-colored and figured products when these products are dermatologically tested, in other words, unless they do not harm their skin. After many odor and color researches, as it has been found that consumers prefer natural-soap scent and light-blue pattern in toilet papers and flower scent and light-pink pattern in paper towels, Sofia natural-Soap Scented Toilet Paper and Sofia Flower-Scented Bath Towel have been started to be manufactured. While flower scent is a fragrance which the consumers are familiar from the softeners, natural-soap scent gives them the feeling of cleanliness.

Sofia products have been developed in this manner and our colored and scented products have been dermotologically tested in Istanbul Cerrahpaşa Medical Faculty in order to enable our consumers to use our colored and scented products comfortably and it has been indicated on their packages that they have been dermotologically tested and do not harm the skin.

Sofia in Social Media;

A cartoon has been prepared that is considered to address everyone in Turkey regardless of the place they live, their marital status and business life and this has been shared on Sofia’s Facebook page.

A cartoon where every day the cartoon characters play a part (like a soap-opera) is shared on this page. This is a cartoon based on friendship and neighborhood. These cartoon characters live in an apartment which reminds of Sofia Bath Towel visual. This apartment is a four-storey and a very resistant apartment. While these characters are experiencing neighborhood and friendship relationships, Sofia products always make their lives practical.

Sofia does not advertise or promote their products on their Facebook page.


May 2012Maylo Cleaning Festival 

MAYLO brought something new in Turkey with its Project it was initiated in March 2012. Maylo put “Maylo Cleaning Festival” social responsibility Project into practice in order to improve hygiene-based hand-washing and toilet habits of elementary education students.

MAYLO’s “Cleaning” Festival has been arranged with the support of Ataşehir Municipality and Ataşehir Örnek Lions Club.

Approximately 8 thousand students have been reached and the importance of cleaning in our lives has been explained to the children through a theatrical performance and the children to improve their cleaning habits has been aimed in this project which has been carried out under the name of “Ataşehir Municipality Cleaning Festival”.

Small but very valuable information which will protect them against the microbes that threatens their health in their daily lives have been explained to them by Maylo.

The event was firstly announced to the public through the billboards in Ataşehir. Moreover, educational posters have hung on the bulletin boards in the school and inside the classes, one week in advance, in the schools where the event will be organized. One school was visited on every Wednesday and the kindergarten, 1st, 2nd and 3rd – class students were invited to the event.

KIDS LOVED MAYLO

Hygiene education has been explained through a very enjoyable theater performance in order to make children learn quickly. The characters named child, microbe and MAYLO explained the importance of toilet cleaning and hand-washing to children and strengthened their cleaning habits.

8 THOUSAND SOUVENIR PHOTOGRAPHS

The photos of the students who have participated in the event were taken together with their classes as a memory of that day and Maylo framed pictures were given to each student as a gift. In addition, a cleaning set including MAYLO’S product samples, toilet paper and paper towel, toothbrush, toothpaste, a magazine and a brochure was given to each student as a gift and their cleaning habits were strengthened in this way. The parents were informed about the Maylo activities carried out in the school by the “Letter to Mom” from the child. Also, a painting contest was held in schools in parallel with the event.

Almost all the elementary schools within the boundaries of Ataşehir have participated in the painting contest held within the scope of “Ataşehir Municipality Cleaning Festival”.

SURVEY RESULTS MADE US HAPPY

The success of MAYLO hygiene education is confirmed by the surveys conveyed to the families. Families were asked if “There has been a positive change in the cleaning habits of children after MAYLO’s event”. 99% of the respondents approved that there has been a positive change in the cleaning habits of their children.


FEbruary 2010Maylo’s Contribution To Education

Lila Paper is aiming to be the leader in the cleaning paper market in Turkey with its innovative, high-quality and ambitious products that it manufactures through the latest technologies. Accordingly, Lila Paper is working to meet the expectations of consumers in the best way through its range of products including toilet paper, paper towel, paper napkin and paper tissue gathered under Sofia, Maylo and Berrak brands.

Maylo not only provides standard products such as toilet paper, paper towel, napkins and extra long toilet papers, but also brings new products into the sector such as GIANT towels. The smart brand choice Maylo which offers more than the standards’ is affordable and also develops products specific to each house/person. It underlines that it is the brand preferred by the consumers who search for beyond the standards in cleaning through its slogan “YOU ARE GREAT MAYLO”.

Maylo believes that education is the greatest guarantee of our children in the future and works sincerely to do its part as a brand which is aware of its social responsibility. For this purpose, it transfers a certain part of its revenues from the sales of Maylo-branded products to Educational Volunteers Foundation of Turkey (TEGV) since November 2010 and contributes to the education of these children. Maylo has supported the publicity of this Project through the statement of “Sometimes the securest bridges are made of paper” in 2012 and is giving the message that a product that is quickly ripped such as paper is powerful enough to achieve very powerful goals when it is used for correct reasons and targets.

Educational Volunteers Foundation Of Turkey

The Educational Volunteers Foundation of Turkey (TEGV) that has been carrying on its activities since 1995 saying “One child changes, Turkey changes” aims to organize and implement training programs and activities that will make a contribution to 7-16 years old children to be raised as individuals who are committed to basic values and principles of the Turkish Republic and as rationalist, foresighted, self-confident, thinking, questioning, peaceful individuals who are able to activate their own creativity and show respect to different ideas and beliefs and who do not indiscriminate gender, race, religious, language in human relations.

In addition to the Education Parks, Educational Units, Provincial Representation and Ateşböcekleri (Mobile Educational Units) which it has established throughout the country through Specific educational programs, TEGV also creates educational opportunities for the children and the young people who are living in underdeveloped regions socially and economically and provides them with survival skills in Community Centers and in elementary schools by benefiting from the latest technologies and advanced concepts.


June 2009MAYLO Proved Its Greatness Once Again

Maylo received the Crystal Apple Award with its commercial film and proved its greatness once again.

Based on the slogan “You Are Great Maylo”; The most specific feature of Maylo is its size which is two times bigger than the similar products. One roll of Maylo toilet paper and paper towel is equal to two standard rolls.

Maylo’s advertising campaign exactly emphasized this. The campaign prepared by Güzel Sanatlar Saatchi&Saatchi is composed of three films as two of them related to toilet paper and one of them related to paper towel. In the films which are fictionalized on jokes based on Maylo’s size as it is two times bigger than the standard papers; a child is sent to a grocery store with a toilet paper attached to his back, in another film two children are mummified and the world record distance broken in shot put is measured with Maylo.

The film which the child was sent to the grocery store received the Crystal Apple Award in Home Care and Cleaning Products TV Film category. So, Maylo that has stood amongst the powerful brands in a very well-established market in a short period of time has achieved a great success both in marketing and communication. The copywriter of the award-winning commercial film is Emrah Akay, the art director is Kerem Altuntaş and the director is Ömer Faruk Sorak.


March 2009LİLA Paper

Lila Paper that has been established by the Marmara Group of Companies with totally local capital is a company aiming to bring innovation to the cleaning papers sector in Turkey. Lila Paper Factory which was established in 2006 in Çorlu and started production in November 2007 is the second biggest cleaning paper production facility in Turkey.

Sofia...
The new world of softness Sofia offers you 4 different products for your different cleaning needs: Sofia Toilet Paper with its elegant patterns and silky texture; Sofia Paper Towel with its flowered pattern and excellent absorption power; a totally new elegance in your kitchen with its chain design: Sofia Napkins and Sofia Tissue Paper with its silky texture and spectacular design… Meet with the products of Sofia World and add elegance to your life…

Maylo...
With its two times bigger toilet papers and paper towel rolls compared to the standard ones, Maylo is starting a new era in your life. Meet with Maylo toilet papers, paper towels and napkins and open a space for fun in your life. You won’t have to change your roll frequently anymore and your rolls will occupy lesser space in your closet with Maylo products.

Berrak...
The period of paying too much money for your cleaning needs will end with Berrak. Berrak toilet paper, paper towel, napkins and tissue papers which gathers quality and affordability will be the star of your house with their pure white and soft structure! Berrak, the most economic brand of Lila Paper is affordable for everyone.


September 2008You Are Great MAYLO

Maylo’s advertising campaign that has surprised everyone through “You can send your child to the grocery store 50 meters far” continues to surprise and make everyone laugh with the sequel films including the woman putting the shot and the mummified children.

Based on the slogan “You Are Great Maylo”; The most specific feature of Maylo is its size which is two times bigger than the similar products. One roll of Maylo toilet paper and paper towel is equal to two standard rolls. In other words; while 12,5 meters can be measured by a standard paper towel, 25 meters can be measured by a Maylo paper towel.

With its two times bigger roll, Maylo reduces roll change frequency fifty-fifty and since it takes a small space, you can keep the rolls easily. The new address of quality-price balance Maylo is your new long-lasting cleaning partner that takes small space.


August 2008Lila Paper is very ambitious

Marmara Group of Companies that carries on business in the Textile Sector for more than 250 years has entered into the cleaning papers sector with “Lila Paper” brand. Orhan Öğücü, the President of the Board of Directors of Lila Paper told that the company was established with an investment of 100 million Dollars (60 % of it is equity capital) and that they are aiming a turnover of 150 million USD in 2009 and 250 million USD in 2014 and indicated that they are expecting a turnover of over 100 million USD this year. The export target of Lila Paper which has started production with its product range composed of toilet paper, paper towel, napkin and paper tissue gathered under the brands Nua, Sofia, Maylo and Berrak is 10 million USD. The company is currently exporting to Greece, Ukraine, Romania, Iceland, Holland and Bulgaria.

In the publicity meeting of Lila Paper held yesterday During the publicity meeting yesterday, Orhan Öğücü told that Çorlu Factory, established on an area of 100.000m2 that was fully in 18 months, employs 500 people. Öğücü told that Çorlu Factory is one of the three “biggest” and new investments in Trakya region and said “Our Factory is the second biggest paper production facility in Turkey with its 70.000 ton paper production capacity annually. More than 100 Turkish engineers have worked during the construction and establishment process of our factory and we will use 50 % of the factory’s capacity for export”.

Öğücü indicated that the cleaning papers sector in Turkey is approximately 700 million New Turkish Lira as of 2007 and toilet papers consititute the biggest part of the market with a share of 48 %. Öğücü told that the market is achieving a growth of over 10 % every passing year and continued: “Respectively; napkins have a share of 24 %, towels have a share of 22 %, tissue papers have a share of 5% and facial tissues have a share of 1% in the market of totally 700 million New Turkish Lira. 10 % of growth has been achieved in the market in the first 7 months in 2008.”

Öğücü answered the questions of the journalists related why the investment has been made in Trakya Region as “We took this decision considering the factors such as logistics opportunities, climatic conditions, human resources and its closeness to energy resources”.

TURKEY HAS A LONG WAY TO GO…

1,65 kg cleaning paper is consumed in Turkey per person. 790 gram (about 9 rolls) of this is toilet papers, 380 gram of this is paper towel, 410 gram of this is paper napkin and 70 gram of this is tissue paper and facial tissues. According to the Europe average, cleaning paper consumption per person is 9,19 kg. While Europe is consuming approximately six times more than the consumption in Turkey, the evaluation on the basis of countries is like the following: For instance, toilet paper consumption in Italy is seven times more than in Turkey and napkin consumption is five times more than in Turkey. While toilet paper consumption is at the most in the United Kingdom, France consumes paper tissues and facial tissues fifteen times more than in Turkey.


July 2008Kalitesi Yüksek, Fiyatı Uygun… Ve Benzerlerinin İki Katı!

BÜYÜKSÜN MAYLO

Lila Kağıt’ın yeni ürünü Maylo, tuvalet kağıdı, kağıt havlu ve peçete çeşitleriyle, tüketicilerin kullanımına yepyeni bir büyüklük standardı sunuyor.
“Büyüksün Maylo” sloganıyla yola çıkan Maylo’nun en büyük özelliği benzerlerinden iki kat daha büyük olması. Çünkü Maylo tuvalet kağıdı ve kağıt havlu ürünlerinde, bir Maylo rulo iki standart ruloya eşit. Tuvalet kağıtlarında standart rulolar 200 yaprak iken, Maylo rulo 400 yaprakla dikkat çekiyor. Kağıt havluda da standart rulolar 100 yaprak iken Maylo rulo ise 200 yaprakla yine ağır basıyor.

Maylo tuvalet kağıtları 8’li, 12’li ve 16’lı çeşitleriyle satışa sunulurken; Maylo kağıt havlular 2’li, 3’lü ve 4’lü çeşitleriyle ve Maylo peçeteler ise 100’lü ve 200’lü çeşitleriyle tüketicilerin kullanımına sunuluyor.

Rulo değiştirme sıklığını yarı yarıya azaltan Maylo, az yer kapladığı için saklama kolaylığı da getiriyor. Kalite - fiyat dengesinin yeni adresi Maylo, evlerimizin az yer kaplayan ama zor tükenen yeni temizlik ortağı.